What a company website costs, and where the price comes from
A company website for a mid-sized business in Germany costs between roughly 1,900 and 15,000 euros net, depending on scope. The price does not come from the number of pages, but from three questions: who maintains the content later, which systems the site connects to, and who is responsible when something breaks.
We publish our own prices. Not out of generosity, but because price opacity is the most common reason enquiries in this industry quietly die. Anyone who has had three conversations without hearing a number eventually stops asking.
The three tiers where the price is decided
| Tier | Price | What makes the difference |
|---|---|---|
| Compact | €1,900 | Up to 5 pages. We write the copy. Changes go through us. |
| Business | €3,900 | 8 to 12 pages, custom design, your own editing system. You change text and images yourself. |
| Extensive | from €7,900 | Additionally connected to existing systems: calendars, customer records, inventory management. |
The jump from Compact to Business is the editing system. From there you no longer depend on a service provider to change a single word. For most companies that is the real decision, not the page count.
The jump to Extensive is integration. As soon as the website exchanges data with another system, work appears that has nothing to do with design: interfaces, error handling, data protection. This is where proposals differ most.
What proposals usually leave out
The running costs. A website is not a piece of furniture, it ages. Without updates, security holes stay open. Without backups, an outage becomes data loss.
With us, ongoing care starts at 149 euros per month for updates, daily backups, security patches and monitoring. If you want to commission your own changes, that is 349 euros per month including three hours of working time. For a Business website with standard care, the first year comes to 8,088 euros.
That total is stated deliberately. A proposal that names only the build price moves the truth into year two.
Why cheaper is not automatically less expensive
Websites for 1,500 euros exist. The question is not whether they exist, but what happens afterwards. Without an editing system, every change becomes a paid job. Without maintenance, the first serious security incident costs more than the entire saving.
The reverse is equally true: not every company needs inventory integration. If you need five pages, buy five pages and put the rest into content.
Five questions to ask before accepting any proposal
The answers to these five separate a solid proposal from one that becomes expensive later.
- 1Do I get an editing system, and may I use it without the provider?
- 2Who owns the source code after handover?
- 3What does ongoing care cost, and what exactly does it include?
- 4How fast does someone respond when the site goes down, and where is that in writing?
- 5Is search and AI visibility included, or billed separately?
The fifth question is new
More and more purchase decisions are prepared inside AI assistants. A company that does not appear there does not exist for those buyers. A website that reads poorly for ChatGPT or Perplexity therefore loses enquiries that would previously have arrived via Google. This is no longer a future topic, which is why the question now belongs in every specification.
What to take away from this
- 1Price follows maintenance, not page count.
- 2A proposal without running costs is incomplete, not cheap.
- 3The editing system decides how independent you are.
- 4Visibility in AI answers belongs in your requirements from now on.
All prices are net, plus statutory VAT. Prices as of August 2026.
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